For L&D, talent and leadership-programme teams — worldwide
See yourself as your team sees you — then measure whether it changed.
A 360° feedback cycle gathers structured ratings of one person's observed behaviour from the people around them — manager, peers, direct reports, sometimes clients — and compares that picture with the person's own self-rating. AssessAll's 360° runs on an 83-item bank mapped to 29 competencies in its capability framework, rated on a six-point frequency scale with an explicit 'not observed' option that is excluded rather than scored. Four ready templates cover leaders, managers, sales professionals and individual contributors; the composer builds a custom instrument from the same bank. Raters answer on personal links with no accounts, anonymous groups are never stored with a rater identity, and small groups are merged before anything is shown. The report places every competency in one of four quadrants — confirmed strength, hidden strength, blind spot, development area — anonymises open comments with AI, and, when a follow-up cycle runs after a programme, shows the change against the first.
At a glance
360° Feedback: the facts, with their units
| Item bank | 83 behavioural items across 29 competencies |
|---|---|
| Scale | 6-point frequency + 'Not observed' (excluded, not scored) |
| Templates | Leadership, Manager, Sales, Team Member 360, and a non-scored Focus 360 (do less · keep · do more) — or compose your own |
| Rater nomination | Admin-nominated, or subjects choose their own raters inside each group's limits, with approval by their manager or the programme team before anyone is invited |
| Debrief | A debrief pack per report and an accountless facilitator link to read, record the development focus and release |
| Report formats | Private web link and PDF, in the client organisation's own brand with a small 'Powered by AssessAll.com' |
| Rater anonymity | No rater identity stored for anonymous groups; anonymity threshold 3 by default and it cannot be configured below 3 — groups under it are merged, never shown alone, never dropped |
| Re-measure | Follow-up cycle on the same instrument, change shown per competency |
| Price | From 50 credits per subject (₹1,500 / US$25), charged at report release |
Raters who do not believe the anonymity
A 360 is only as honest as its raters feel safe. Anonymous responses are written without a rater identity — a database trigger derived from the cycle's own settings, not an admin toggle — and any anonymous rater group with fewer than the cycle’s anonymity threshold — three completed responses by default — is merged into the combined others view before a single number or comment is shown, and if the merged view is still short of the threshold the others-scores are withheld entirely and the report says why.
Comments that identify the writer
Free-text is where the value and the risk both live. Open comments from anonymous groups are rewritten by AI to remove identifying detail, shuffled, and released only above the threshold; if the anonymiser cannot run, the comments are withheld rather than shown raw.
Reports that describe and never develop
Every competency lands in a quadrant — confirmed strength, hidden strength, blind spot or development area — and the subject's page carries a development focus of up to three competencies, suggested from the blind spots and development areas, which the programme team and the subject both see.
A low score and a low-visibility score look identical on most 360 reports
The competency at the bottom of a leader’s report is usually read as a development need, and about a third of the time it is something else entirely: almost nobody in the panel can see them do it. AssessAll’s six-point frequency scale carries an explicit “not observed” option, and the report arithmetic excludes it from every average rather than scoring it low — exposure information is never allowed to masquerade as a weak rating. Every item then carries its observed count, so a 3.4 rated by eight people and a 3.4 rated by two are visibly different findings. If a leader’s weakest competency has an observed count of two out of nine, the remedy is exposure, not coaching.
No way to show a programme changed anything
A follow-up cycle copies the panel with fresh links and freezes the same instrument, so the second report shows change per competency against the first — the paired-measurement logic the rest of AssessAll applies to knowledge, applied to observed behaviour.
What you get
Built for 360° feedback
Subjects choose their raters, a manager approves
Send each subject a personal nomination link: they propose peers, direct reports and external raters inside each group's minimum and maximum, and the list goes to their named manager (or the programme team) to approve or remove names before anyone is invited. The approver sees who is proposed, never what anyone answers. Administrators can still nominate directly and override any decision.
Importance for the role, not just the score
Optionally, the self and the named manager rate each competency Useful, Important or Critical for the role. The report then ranks the gaps that matter most — importance weighted against what others see — and flags important areas where the self-view runs ahead. Anonymous raters are never asked, and the database strips importance from any anonymous response.
A debrief pack and a facilitator link
Every report comes with a coach's plan for the conversation, built from the report's cleared aggregates only: an opening, three data-led conversations on different competencies, questions to ask, traps to avoid and a close. Name a facilitator per subject and they get an accountless link covering that one person — the pack, the report, a PDF copy, the development focus and the release button.
Sections per rater type, or a non-scored Focus scale
Limit a competency to the perspectives that can see it — coaching rated by direct reports and the manager, not by clients. Or run the Focus 360, where raters say do less, keep the same or do more for each behaviour and the report reads direction instead of grades.
PDF and white-label
Subjects download their released report as a PDF; administrators and facilitators download a watermarked draft or a facilitator copy with the debrief pack. Rater, nomination, facilitator and report pages, emails and PDFs carry the client organisation's logo and colour, with a small 'Powered by AssessAll.com' that stays.
A competency-mapped item bank
83 behavioural statements written for a six-point frequency scale, each tagged to one of 29 competencies in the AssessAll Capability Framework, with a self-rating wording for every item. Four warning-free templates ship ready; the composer uses the bank verbatim so scores stay comparable across cycles.
Cycles with snapshotted instruments
Each cycle freezes its instrument, so editing a template later never changes a running cycle. Subjects and raters are added per cycle; invitations and reminders send from the workspace with a dry-run preview and a 48-hour reminder cooldown.
Personal rater links, no accounts
Every rater receives a personal link that opens on any device and never redirects to a login. Drafts save as they go and are wiped at completion on anonymous responses.
Four-quadrant report with verbatims
Self versus others per competency, rater-group breakdowns above the threshold, confirmed / hidden / blind-spot / development quadrants, the highest and lowest rated behaviours ranked by what others see with a rater-agreement read on each, and AI-anonymised open comments — one renderer for the administrator's preview and the subject's own view.
Release gate and subject link
Reports generate as drafts. An administrator reviews and releases; the subject receives a private link, with an optional email. Regenerating a released report returns it to draft.
Act, then re-measure
Set a development focus of up to three competencies on the report; run a follow-up cycle on the same instrument after the programme and read the change per competency, with a cohort view of movement across everyone in the cycle.
Common use cases
- Leadership development programmes: 360 before, follow-up 360 after, change shown per competency
- Manager effectiveness reviews on the Manager 360 template
- Sales team development on client-trust and negotiation behaviours
- Succession and HiPo programmes paired with the Leadership Ladder readiness assessments
- Individual-contributor development reviews with a development focus agreed with the subject
- Training providers running client 360 cycles under their own brand
Pricing for 360° feedback
Priced per subject at the moment a report is released: 50 credits by default (₹1,500 / US$25 at 1 credit = ₹30 / US$0.50), with client-specific pricing available. Inviting raters, collecting responses and drafting the report cost nothing until release; a report that is regenerated or re-released is never charged twice.
Frequently asked questions
How does AssessAll keep 360° raters anonymous?+
Two ways that do not depend on anyone behaving well. Responses from anonymous rater groups are stored without a rater identity — a database trigger reads the cycle's own instrument settings and drops the identity at write time — and no anonymous group with fewer than three completed responses (the default threshold, which cannot be set lower) is ever shown on its own; it is merged with the other groups first. Open comments are AI-anonymised and shuffled, and withheld entirely if that step fails.
What does the 360° report contain?+
Self versus others for every competency in the instrument, rater-group breakdowns where the threshold allows, a quadrant placement for each competency — confirmed strength, hidden strength, blind spot or development area — anonymised open comments, a development focus of up to three competencies, and, when a previous cycle exists, the change against it. When importance rating is on it also ranks the gaps that matter most for the role. The subject sees the same report the administrator released, on a private link or as a PDF.
Can I use my own competency model or questions?+
The composer builds an instrument from the 83-item bank against the 29 competencies of the AssessAll Capability Framework, and four templates ship ready for leaders, managers, sales professionals and individual contributors. Organisations mapping their own framework to the AACF can run cycles on that mapping; fully bespoke item writing is available through the custom-assessment service.
How does a follow-up 360° show change?+
A follow-up cycle is created from a closed one: it copies the subjects and raters with fresh personal links and freezes the same instrument snapshot, so both cycles measure identically. Each subject's second report shows the movement per competency against the first, and the cohort page shows the change across everyone — the evidence a leadership programme needs.
What does a 360° cost, and is it available outside India?+
Fifty credits per subject by default, charged only when a report is released — ₹1,500 or US$25 at the standard credit rate, priced in INR and USD, with client-specific pricing available. Rater invitations, responses and draft reports are free until release. Raters and subjects need no accounts, so cycles run wherever the people are.
How many raters does a 360 actually need before the number means anything?+
Three is the working floor, and the arithmetic says so twice over. AssessAll enforces an anonymity threshold that defaults to three and cannot be configured below it: an anonymous group with fewer completed responses is merged into the combined others view rather than shown alone, and if the merged view is still short the scores are withheld — with n=2 a distribution is simply the individual answers. Separately, the reliability of an averaged rating follows Spearman-Brown. At the interrater reliability of 0.45 that the published literature reports for ratings collected for administrative purposes, one rater is 0.45, two are 0.62, three are 0.71 and five are 0.80 — so the third rater is the last one that buys a large improvement, and a floor built for anonymity lands on roughly the right number for evidence. One correction, because that 0.45 has since been superseded: Zhou, Sackett, Shen and Beatty (Journal of Applied Psychology, 2024; 132 independent samples) report supervisory interrater reliability at 0.65 overall and advise against using any single grand mean, because it varies by the job being rated — 0.57 for managerial positions against 0.68 for non-managerial ones. A 360 cycle is usually run on managers, and at 0.57 two raters reach 0.73, three reach 0.799 and it takes four to pass 0.80. Aim for four or five per anonymous group: that is what the newer figure requires for evidence, not only what survives one non-response.
What does "not observed" do to a 360 score?+
Nothing, deliberately — and that is the point. A “not observed” response is excluded from every average rather than treated as a low rating, because a rater who has never seen the behaviour is not a rater who thinks it is done badly. Each item and competency therefore carries an observed count alongside its average, so a low-evidence number is visibly low-evidence. Read the two together: a low score with a high observed count is a development need, and a low score with an observed count of two is a visibility problem, which is a different conversation and a different intervention.
Can the person receiving 360° feedback choose their own raters?+
Yes, if the programme team turns it on. Each subject gets a personal link to propose raters inside every group's minimum and maximum. Their proposals are not invited until they are approved — by the subject's named manager through a separate approval link, or by the programme team — and the approver can remove anyone who does not see enough of the work. The approver sees who is on the list, never what anyone answers, and anonymous groups are still only ever reported combined.
Related reading
Leadership readiness & succession
Pair the observed-behaviour reading of a 360 with a level-calibrated readiness assessment for the role that is next.
Employee surveys & pulse
When the question is about the organisation rather than one person: engagement and pulse surveys with the same anonymity discipline.
Prove a programme worked
The evidence hierarchy for training impact, and where a follow-up 360 sits in it.
Interrater reliability
Why three raters is roughly where the curve stops repaying effort, and the split between ratings collected for administrative purposes and ratings collected for research.
What a 360 report should show you
The four numbers a multi-rater average is unreadable without, and the ten published 360 reports read at source in which none of them appeared.