For Sales Leaders & Sales Hiring
Hire sellers on what they would do, not how they interview.
AssessAll for sales is a sales assessment suite used to screen sales candidates and measure the capability of a working sales team. Twenty-nine assessments cover four bands — early-career foundation habits, the core selling spine, specialist seats such as inside sales, field, retail counter, channel, presales and renewals, and first-line sales management — with every scenario written from scratch for AssessAll. Options score on a gradient rather than right or wrong, each carries a written reason for the score it receives, and an option that closes the deal by mis-selling scores zero. Business buyers pay per assessment taken in credits; individuals buy single assessments on the store in rupees.
The interview rewards the interview
Sales interviews measure how well someone sells themselves for forty minutes, which is a different job from selling your product for four quarters. A situational assessment puts the same twenty decisions in front of every candidate and scores what they would do.
Right-or-wrong tests miss the near-miss
Most sales tests key one correct option and mark the rest zero, which collapses the gap between an answer that is second-best and one that loses the account. Ours score on a 0–3 gradient, so a candidate who is close reads as close.
Nobody measures the conduct until it costs something
Over-promised dates, concealed costs and quarter-end pressure are where a sales hire actually becomes expensive. Ethics is a scored assessment in this suite, not a values statement on the last slide.
What you get
Built for sales hiring & capability
Four bands that map to real seats
Foundation (10 credits / ₹299) for volume and early-career screening; Core selling (12 / ₹349) for working account executives; Specialist (12 / ₹349) for inside sales, field, retail counter, channel, presales, renewals and account expansion; Sales leadership (17 / ₹499) for first-line managers.
Weighted partial credit with a per-option rationale
Every option carries the reason it scores what it scores — written for the report, not shown mid-test. A hiring manager reading a result can see which trade-off the candidate made, not just how many they got right.
Ethics scored hard
Mis-selling, over-promising, concealed cost and pressure tactics — including pressure applied by the candidate's own manager — score zero however good the commercial outcome. The suite refuses to reward a close it would not defend.
No branded methodology names anywhere
Behaviours are described generically — establishing budget, authority, need and timing, for example — never as somebody else's trademarked acronym. Nothing in the bank is adapted from a published instrument, so there is no licensing question attached to using it.
Option-length cue control across the whole bank
A central check found the keyed option was the longest option in 68% of items against a 25% chance baseline, so a test-wise candidate could have scored well without reading. The justification was moved into the rationale and thin distractors were given equal concreteness; the bank now sits at 26.3% longest-keyed with a 1.01 length ratio, and the key is the shortest option about as often as it is the longest.
Live spoken role-plays, in preparation
Three spoken scenarios on the conversation engine — a vague discovery call, a price pushback that is really an authority problem, and a renewal the customer has already quietly decided to leave. Written and held back until the engine's first live product has run clean; not on sale, and priced at 20 credits for business buyers when they are.
Sales Excellence bands
Buy the band that matches the seat you are filling.
Each assessment is bought and taken on its own — these are the combinations sales teams tend to run together. Prices are per person per assessment; a combination costs the sum of its parts.
Hiring screens
Per-candidate screening. Assign by role, get the same competencies back for every applicant, and compare the shortlist on one page.
Early-career sales screen
For trainee, inside-sales and field-sales applicants with little or no record to check.
- Sales Drive & Resilience Profile — a disposition measure, so no pass mark
- Discovery & Questioning Skill
- Commercial Numeracy for Salespeople
- Prospecting Discipline
Account executive screen
For sellers who will own a quota and negotiate their own terms.
- Qualification Judgement
- Objection Handling
- Negotiation Fundamentals
- Sales Ethics & Commercial Judgement
Specialist seat screen
For a named seat rather than a generic sales role — pick the one that matches.
- Inside sales, field territory or retail counter
- Channel and partner management
- Presales and solution consulting
- Customer success, renewals and account expansion
Capability and leadership
For teams already hired: a baseline of what the sales force can do, and an evidence view before promoting anyone into first-line management.
Sales team baseline
Run the core selling band across a team and read the gaps as a group, not as anecdotes.
- Up to ten Core selling assessments per seller
- Same competencies for everyone, so the team reads on one page
- Individual report per seller
- Re-run after training to measure the change
First-line manager readiness
Before the promotion, on the four decisions the job is actually made of.
- Sales Manager Effectiveness
- Sales Coaching Judgement
- Forecasting & Pipeline Review
- Sales Hiring Judgement
Conduct baseline
For regulated, complaint-sensitive or commission-heavy sales forces.
- Sales Ethics & Commercial Judgement across the team
- Mis-sell, over-promise, concealed cost and pressure scenarios
- Dishonest closes score zero regardless of the commercial outcome
- Item-level view of where the team bends
Sales Excellence price sheet
Credits for organisations · ₹ on the store| Bundle / item | Billed | Price | Includes |
|---|---|---|---|
| S-A Foundation | per person | 10 credits · ₹299 | 8 assessments: drive and resilience, prospecting, discovery, listening, numeracy, pipeline hygiene, written communication, product application |
| S-B Core selling | per person | 12 credits · ₹349 | 10 assessments: qualification, objections, value, negotiation, closing, stakeholders, positioning, discounting, consultative framing, ethics |
| S-C Specialist | per person | 12 credits · ₹349 | 7 assessments: inside sales, field territory, retail counter, channel, presales, renewals, account expansion |
| S-D Sales leadership | per person | 17 credits · ₹499 | 4 assessments: manager effectiveness, coaching judgement, forecasting and pipeline review, hiring judgement |
| Live spoken role-plays | per person | 20 credits — in preparation | Discovery call, price pushback, renewal at risk. Written, not yet on sale, business buyers only |
| Pay-as-you-go credits | per credit | ₹30 / US$0.50 | Top up any amount; spend on any assessment in the catalogue |
Organisations are billed per assessment taken in credits (1 credit = ₹30 / US$0.50); individuals buy the same assessments on the store in rupees. Combination prices above are the sum of their components — remove one and the cost follows. The live spoken role-plays are not on sale; the credit figure shown is the price when they are released.
Common use cases
- Screening volume applicants for trainee, inside-sales and field-sales seats
- Benchmarking a working sales team before designing the training year
- Deciding between two shortlisted account executives on the same twenty decisions
- Assessing readiness before promoting a seller into a first-line sales manager role
- Measuring channel and partner managers on joint-pipeline honesty, not just revenue
- Establishing a conduct baseline for a regulated or complaint-sensitive sales force
- Pre and post measurement around a sales training programme
- Individuals preparing for a sales interview who want to know where they actually stand
Pricing for sales hiring & capability
Business buyers pay per assessment taken: 10 credits for Foundation, 12 for Core selling and Specialist, 17 for Sales leadership (1 credit = ₹30 / US$0.50). Individuals buy the same assessments on the store at ₹299, ₹349 and ₹499. No seat licences, no annual contract, and new organisations get 250 free credits — enough to run a first shortlist before spending anything.
Frequently asked questions
What is a sales assessment, and what does this one measure?+
A sales assessment presents a seller with situations from the job — a vague buyer, a late discount request, a forecast that will not hold — and scores the action they choose. AssessAll's Sales Excellence suite is 29 assessments and 588 scored situations across four bands: foundation habits, core selling, specialist seats, and first-line sales management. It measures judgement in those situations. It does not measure how much someone will sell, and we do not claim it does.
How is it scored?+
On a 0–3 gradient rather than right or wrong. The best action takes full credit, a defensible second-best takes 2, a weak but harmless action takes 1, and an action that damages the customer or the deal takes 0. Every option carries a written reason for its score, which is what a hiring manager reads in the report — and which the candidate never sees during the test.
Do you use any named sales methodology?+
No. Every behaviour is described generically — establishing budget, authority, need and timing, for example, rather than a trademarked acronym — and no branded methodology name appears in any item, option, rationale or title. The whole bank was authored for AssessAll and no item is adapted from a published instrument, so buying it does not import somebody else's licence.
How is ethics handled?+
As a scored construct. Where an option is a mis-sell, an over-promise or a concealed cost, it scores zero even when it closes the deal — and one of the ten Core selling assessments is dedicated to it, including scenarios where the pressure comes from the candidate's own manager rather than the customer. If you are hiring into a regulated or complaint-sensitive sales force, that assessment is the one to run first.
How do you know the test measures selling rather than test-taking?+
Because we checked the most common way it fails. A central pass across the whole bank found the keyed option was the longest option in 68% of items against a 25% chance baseline, averaging 1.34 times the length of its distractors — meaning a test-wise candidate could have scored well by picking the longest option without reading the scenario. The reasoning that made keys long was moved into the rationale, thin distractors were given equal concreteness, and the bank now sits at 26.3% longest-keyed with a 1.01 length ratio, with the key genuinely the shortest option about as often as it is the longest. The check is two-sided on purpose: making the key shortest is the same defect inverted.
Have you run studies linking scores to sales performance?+
No. This suite has an authoring standard, a documented item-quality pass across the whole bank, and a stated reason for every option score. It does not yet have criterion studies against quota attainment or normative tables, and we will not describe it as though it did. Use it as structured evidence alongside your interview, references and record — not as a prediction of revenue.
What does it cost to screen a sales candidate?+
Per assessment taken: 10 credits for Foundation, 12 for Core selling and Specialist, 17 for Sales leadership, at ₹30 (US$0.50) per credit. A four-assessment account executive screen is 48 credits per candidate. Individuals buy single assessments on the store at ₹299–₹499. There are no seat licences, and new organisations get 250 free credits to run a first shortlist.
When are the live spoken role-plays available?+
They are written and deliberately held. Three scenarios run on AssessAll's conversation engine — a discovery call with a polite, busy, vague prospect; a price pushback from a buyer who likes the product; and a renewal with a customer who has already decided to leave — and they are being kept back until the engine's first live product has run clean in production. They are not on sale, cannot be bought today, and will be 20 credits for business buyers when they are released.